Research seen exclusively by Marketing Week reveals that consumers looking for information about their household expenditure prefer websites like Compare the Market over brands’ own sites. But above-the-line campaigns run by financial services brands still make a significant impact. By Michael Barnett.
DIY retailers have responded to the slowdown in the housing market by tailoring their products towards home owners looking to improve, rather than move, according to research seen exclusively by Marketing Week. The demise of DIY retail chain Focus last month is an unfortunate, yet apt, way to illustrate the difficult times the sector faces. […]
A new ranking of US brands shows consumers on the other side of the Atlantic are not prepared to pay more for higher levels of satisfaction
Research seen by Marketing Week reveals consumer advertising enjoys a broad level of trust, but marketers need to address areas of concern to ensure the trend continues.
What price beauty? Pretty high, according to a report seen exclusively by Marketing Week that reveals a disconnection between so-called austerity Britain and our grooming habits.
Holidaymakers may be spending more on big-ticket items at airports, but research seen exclusively by Marketing Week reveals that brands need to do more to target business travellers. By Maeve Hosea
As consumers work harder at saving money, brands that understand their customers’ needs will come out on top, according to research seen exclusively by Marketing Week.
Marketers might think that social media is the holy grail of emotional connection with a consumer, but they need to make sure their websites and emails are personalised, not intrusive, for maximum engagement.
Brands chosen by Kate Middleton need to use PR to maximise that royal association as excitement over her wedding to Prince William mounts, according to research commissioned by Marketing Week. Burberry trench coat? Check. Links of London earrings? Check. Whistles blouse? Check. These are just some of the brands royal bride-to-be Kate Middleton has been […]
Brands that fail to develop mobile commerce sites will miss out on the huge potential this purchasing path offers, according to research seen exclusively by Marketing Week. By Lucy Handley.
The potential for hybrid and electric cars is significant with 1 million predicted to be on UK roads by 2020. But brands are not explaining their benefits clearly enough, and purchase prices need to be reduced. The UK is proving a promising market for manufacturers of hybrid and electric vehicles, but their penetration remains low […]
Brands may be aware of the need for customer engagement, but research seen exclusively by Marketing Week reveals too few have taken steps to actively promote it. Businesses are failing to listen to customers and act on their feedback, according to a study seen exclusively by Marketing Week. In a survey of 130 companies across […]
Retailers could be throwing money away on their brand communications because a third of customers are turned off by the in-store experience, according to exclusive research. And this is being exacerbated by online channels raising shoppers’ expectations. Today’s retailers are under exceptional strain. Rising commodity prices, a post-recession environment and competing with widespread discounting means […]
Being a well-known brand is the main reason slimmers pick a diet plan, but there are other factors which the less high-profile products can exploit.
When it comes to household chores, the lines of division between men and women are now more blurred, giving FMCG brands a real opportunity to target a younger male audience. The ’modern man’ is not a myth, according to a new report seen exclusively by Marketing Week. As part of its wide-ranging Trendsetters study, research […]