DDB London devises London Underground campaign
DDB London has devised a London Underground poster campaign to promote The Guardian’s weekday recruitment sections. The five-week campaign begins on January 12.
DDB London has devised a London Underground poster campaign to promote The Guardian’s weekday recruitment sections. The five-week campaign begins on January 12.
Waitrose is claiming that one of Woolworths’ Christmas ads features some ‘very noticable similarities’ to its own seasonal 2002 campaign, created by Banks Hoggins O’Shea. The Woolworths ad was created by Bartle Bogle Hegarty and both campaigns featured a Santa character creeping around a sleeping household with a slumbering dog.
The Guardian and Observer are running a two-for-one flight promotion with American Airlines, which starts on Saturday (January 10).
TDA has developed a campaign for Alliance & Leicester Commercial Bank, which rebranded from Girobank last year.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
This year’s entrants were challenged to focus on a misrepresented part of the LGBTQIA+ community, with the winning campaign intended to “alleviate hostility” faced by the trans community.
A mixture of artificial intelligence and human ingenuity represents a path to future growth, says Coke’s European CMO Javier Meza.
From the strain of an ever-expanding remit to dealing with LinkedIn ‘one-upmanship’, marketers’ confidence in their abilities is being put to the test.