Delta Air Lines appoints Linda Spina
Delta Air Lines has appointed Linda Spina as marketing specialist for the UK and Ireland, reporting to marketing director for Europe, Claudia Neuhoff.
Delta Air Lines has appointed Linda Spina as marketing specialist for the UK and Ireland, reporting to marketing director for Europe, Claudia Neuhoff.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.