Dyson eyes first agency as Tony Muranka quits

Domestic appliance manufacturer Dyson is seeking an advertising agency for the first time following the departure of creative independent Tony Muranka.

Muranka, a former art director at Still Price Lintas, has created Dyson’s ads for the past seven years, working with founder James Dyson and a small in-house marketing team.

According to a short statement issued by the company, he has left for “family reasons”.

Dyson spends about &£3m a year on press and TV ads for its range of bag-less vacuum cleaners and other appliances.

It has always avoided working with a conventional creative agency.

The company is now looking for an individual or agency, and will draw up a shortlist and hold pitches over the next few weeks. An appointment is expected by the end of July.

Dyson’s media planning and buying account, held by Walker Media, is not affected.

A Dyson spokesman says: “Muranka was very much part of the team and we are looking for the same type of person again.

“We are interested in appointing an agency but it would be important for us to have close contact with one person or a small creative team.”


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