Cocktail Marketing, the partnership marketing agency, has been appointed by Eddie Izzard to find sponsors for his proposed UK stand-up tour next year. It is understood that the tour will not go ahead if suitable partners cannot be found.
The agency won the business after a competitive pitch against undisclosed agencies. It is not thought that there as an incumbent agency.
The agency is now seeking a headline sponsor that will name the tour as well as having “various content rights” of Izzard. It is understood to include branding at the venues and on tickets as well as adverts and online.
Izzard, who is currently touring the US, has also appeared in a number of radio and TV shows, films and plays. In 2005, he was voted one of the top 20 comedy acts ever by fellow comedians and industry experts.