GlaxoSmithKline appoints Simon Kemp
GlaxoSmithKline has appointed Simon Kemp as Lucozade category marketing director. Kemp is a former Ben & Jerry’s ice cream marketer.
GlaxoSmithKline has appointed Simon Kemp as Lucozade category marketing director. Kemp is a former Ben & Jerry’s ice cream marketer.
Start-up agency Isobel is understood to have won the advertising account for Wembley National Stadium to develop a campaign to sell seats at the venue. It is the agency’s first client win. Isobel beat off competition from Fallon, Delaney Lund Knox Warren, Grey Worldwide London and Soul to win the business. The review was overseen […]
The fact that John Stones’ article “Goodbye Mr Sheen” (MW September 11) concentrates solely on the presentation of politics rather than the fundamental marketing principle of targeted communication to highlight value and benefit, illustrates the problems experienced by political parties and most businesses alike. The common factor political parties and many businesses share is an […]
Citigate Albert Frank has created a £2m campaign for US investment giant Franklin Templeton Investments. The campaign is part of a strategy to increase awareness of the brand in the UK.
Expanding into new categories has been a source of growth for Premier Foods, while “sharper” promotional price points are supporting its return to volume growth.
In a critically important industry, brands must balance innovation and sector expertise to offer an exemplary customer experience.
Volkswagen’s new brand platform looks to remind customers of the love they have for the brand, while also positioning the car giant for the future.
Research from CAP suggests listeners want clear signals, including musical jingles and labels, when listening to an ad in a podcast.