IMD Sales buys Itchy
Itchy, the A6 city guide brand which carries advertising, has been bought by youth marketing specialist IMD Sales. Itchy guides are published yearly and aimed at tourists and students.
Itchy, the A6 city guide brand which carries advertising, has been bought by youth marketing specialist IMD Sales. Itchy guides are published yearly and aimed at tourists and students.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From budgets getting tighter to making any investment as effective as it can be, it’s been a busy week. Here is my take.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
This year’s entrants were challenged to focus on a misrepresented part of the LGBTQIA+ community, with the winning campaign intended to “alleviate hostility” faced by the trans community.
A mixture of artificial intelligence and human ingenuity represents a path to future growth, says Coke’s European CMO Javier Meza.