The UK’s biggest travel agent, Lunn Poly, is installing bureaux de change in all its 763 shops by the end of the month. The roll-out into all the company’s shops follows successful trials of the service in selected outlets. Leaflets have been made available in shops and sales assistants are briefed to offer foreign currency […]
The industry is maturing, and therefore agencies have got to invest in the future of the business. This involves spending time, effort and money before it’s too late to train newcomers as well as existing employees to give them on the range of skills and disciplines needed in sales promotion. Agencies must see this as […]
Young & Rubicam has scooped Danone’s Amoy Chinese food account, worth about 4m in the first year. Y&R will handle a TV and press campaign in the autumn to move the niche brand into the mainstream ethnic foods consumer market and take on Sharwo
BBC Worldwide claims “progress in all areas” in its annual report for 1994/5. Total revenue is up 19 per cent to 305m with profits up 14 per cent to 14 million. UK Gold, a BBC joint venture, will break even by the end of this year, BBC Worldwide claims.Harrington Kilbride, the contract publisher, announced pre-tax […]
Nissan Motor (GB) has named Seiichi Mihara managing director, and has promoted David Archibald, formerly general manager, marketing, to director of marketing. Mihara oversaw the launch of Nissan’s Infiniti luxury car marque in the US. Design company Coley Porter Bell’s managing director Helena Rees has resigned and will be replaced internally by Amanda Connolly. Meanwhile, […]
The industry is maturing, and therefore agencies have got to invest in the future of the business. This involves spending time, effort and money before it’s too late to train newcomers as well as existing employees to give them on the range of skills and disciplines needed in sales promotion. Agencies must see this as […]
New media fiction has overtaken fact for many marketers and agencies considering the benefits of using the Internet, according to a report published this week. “Jargon has submerged actual applications,” claims Ajaz Ahmed, co-founder of new media specialist AKQA, which is launching a document on successful Net marketing. “A lot of agencies don’t understand what […]
The Body Shop board director Jilly Forster could be forgiven for having something of an identity crisis. In one year she’s gone from director of communications to director of marketing strategy. Now she finds herself manager of corporate style. In the same year The Body Shop has gone through a similar identity transformation, attempting to […]
Anchor Foods has launched a 5 Taste Challenge, and is offering up to 5 in coupons to consumers who agree that Anchor Butter tastes the best. Customers can exchange tokens from 250g or 500g promotional packs for cash or money-off coupons against future purchases of Anchor Butter or Anchor Spreadable Butter. There are three levels […]
Computer software giant Microsoft is promoting deputy general manager John Leftwich to a top consumer sales and marketing position in Europe. Leftwich was formerly Microsoft director of marketing before the role was abolished in a company re- structure. He became director of the end-user business unit in the spring of last year and added the […]
Virgin is to rename all 116 MGM cinemas under the Virgin banner following its acquisition of the cinema chain for 200m. The company is also considering creating a secondary brand name for smaller venues.Virgin will take over the running of MGM at the end of this month.Virgin spokesman Will Whitehorn says it will create a […]
Despite relentless competition from hi-tech alternatives, books, maps and guides are maintaining their traditionally important position in the incentives market. GQ’s UK sales rose by 11 per cent in August 1994, when a novel by Tony Hillerman was given away free with every issue. They increased by an estimated 30 to 31 per cent in […]
Marvel Entertainment Group’s former vice president Europe is to become UK managing director of licensing specialist Leisure Concepts International and will handle the relaunch of the James Bond franchise in the UK. Clive Hill replaces Jackie Ferguson, who left the company last month. He set up his own consultancy last autumn to handle Bond in […]
Sega stole out in the dead of night to put its own spin on Major’s leadership battle a week before the launch of its Sega Saturn playstation. This 150ft image of Major and Redwood in Sega combat gear was laser projected onto the House of Commons for a few seconds at about 3am on Monday […]
The newspaper price war is far from over. The Telegraph and The Times’ 5p increase in cover price this week is not the end of hostilities, but an admission by the aggressor, News International, that the damage is becoming unacceptable. And the casualties are serious. Stockbroker Smith New Court believes that before The Times originally […]