Lowe Direct scoops ONdigital task

ONdigital, formerly known as British Digital Broadcasting, is understood to have appointed Lowe Direct to handle below-the-line work.

The direct marketing business was previously held by Abbott Mead Vickers.BBDO subsidiary Clarke Hooper.

The account was put up for review following an acrimonious split between ONdigital and former above-the-line agency AMV.

ONdigital’s 40m above-the-line launch account was handed to rival agency BMP DDB earlier this month. AMV is understood to have resigned the business following reports of ONdigital re-opening discussions with BMP, which was on the company’s original pitchlist.

Lowe Direct’s role is likely to include liaising with electrical retailers, which will be essential in helping the public to understand digital broadcasting.

A spokesman for ONdigital refuses to confirm or deny the appointment.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now