Marlboro extends deal with Ferrari
Marlboro has extended its sponsorship deal with the Ferrari Formula One racing team until 2011, despite restrictions on tobacco advertising and sponsorship.
Marlboro has extended its sponsorship deal with the Ferrari Formula One racing team until 2011, despite restrictions on tobacco advertising and sponsorship.
Coates is holding a four-way pitch for a consumer advertising push next year for its Plymouth Gin. It is understood that the ad campaign will cover the core premium gin brand and introduce brand extensions. The distillery is owned by Vin & Sprit (V&S), which also owns the successful premium vodka Absolut. V&S would like […]
SwitchCo has appointed PHD Group to handle the media planning and buying for an initial project ahead of a formal pitch for the &£10m account. PHD is expected to pitch for the account.
Deal Group Media, the full-service online marketing company, has posted pre-tax profits up from &£45,000 in the first half of 2004 to &£154,000 in the first half of this year. Total turnover rose from &£6.5m to &£10.2m. The company says the first half of 2005 saw investment in new products and services, which should generate […]
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.