M&S to spend £20m on &more card launch

Marks & Spencer Money is putting £20m behind the launch of its new “&more” combined credit and loyalty card, to coincide with a new integrated role for financial services within M&S.

Marks & Spencer Money is putting £20m behind the launch of its new “&more” combined credit and loyalty card, to coincide with a new integrated role for financial services within M&S.

The centre-piece of the campaign will be a one-month TV campaign, created by Rainey Kelley Campbell Roalfe/Y&R, which breaks during this Sunday’s episode of Coronation Street. The ads feature people using the &more card in a variety of situations, highlighting the loyalty scheme, which rewards any card purchases with M&S vouchers. The soundtrack – Dean Martin crooning That’s Amore – links to the name of the card.

M&S’s ten largest stores will also have “singing windows” promoting the new card. There will be an interactive window at the flagship Marble Arch store.

M&S Money sales and marketing director Alistair Milne says M&S is to extend the amount of financial services centres in its retail outlets. He is looking at packaging financial products in a similar way to fellow retailers Boots and Sainsbury’s, which offer “off the shelf” insurance in a box. Milne is also considering launching a Sandler “safe-haven” savings product, designed by the Government. Most of the financial services industry has turned its back on the products. M&S rebranded M&S Financial Services as M&S Money last month. It expects 2.3 million existing customers and 300,000 new consumers to take up the &more card.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now