Nationwide claims ad ban an ‘opportunity’ as creative revised
Charlotte RogersThe building society has brushed aside the ban for “misleading” claims over brand closures, updating its adverts with renewed branch pledge.
The building society has brushed aside the ban for “misleading” claims over brand closures, updating its adverts with renewed branch pledge.
Sainsbury’s new initiative, which replaces its Price Lock promotion, bears an identical name to a similar scheme from Tesco.
The discounter has pledged to cut more prices in 2024 than ever before.
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Former Kraft Heinz CMO Paula Marconi has joined PepsiCo to help “strengthen” its market presence across Europe at a “pivotal time” of driving change and growth.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
The footwear company saw revenue and profits tumble as it looks to change its marketing focus from “storytelling” to a product-led approach as it looks to recover ground in the US.
AI: Beyond the Hype. Generative AI has the potential to streamline the way marketers approach segmentation and targeting, but it’s not without its limitations, according to marketers who have been experimenting with its use.
Campaigns designed to drive trust in the brand had traditionally centred around rational fact but with its most recent effort, McDonald’s decided humour could enable it to more effectively drive food quality perceptions.
The majority of marketers have noticed a shift towards returning to the office, but while some leaders say it’s more productive to be in person others argue being fully flexible helps brands attract the best talent.
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Marketing recruitment is changing, prioritising performance over skills, embracing flexibility and finding value in non-linear backgrounds.
The 2024 Career & Salary Survey reveals marketing has claimed a greater strategic role within business, as its influence and appreciation continue to grow.
Food sales in particular saw “significant” volume growth in March, as British Retail Consortium data shows an early Easter helped boost sales.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
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The supermarket says its loyalty scheme, Asda Rewards, is acting as a “key revenue driver” for the business.
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The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.