UKTV, Lidl, Poundland: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Boots has lots to live up to with its new advertising campaign, which launches today as the brand’s biggest summer push to date.
We arm you with all the numbers you need to tackle the week ahead.
Superdrug’s media strategy is evolving alongside the business, as it brings marketing and ecommerce together to drive its online to offline ambitions.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Conversations around purpose aren’t “nuanced enough”, says Mars vice-president of brand purpose Michele Oliver.
There are endless examples of brands that have switched to new business models through circumstance or necessity. The key is to do it on your own terms.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Brands and retailers must make better use of first-party data in order to personalise customers’ ecommerce experience more effectively.
Global vice-president for brand purpose at Mars, Michele Oliver reflects on the roles pay, flexibility and diversity have had on her career.
Brands’ financial prospects for the year ahead have deteriorated sharply, falling to levels not seen since the height of the pandemic in 2020 and contributing to a cut in annual ad spend forecasts.
Netflix plans to focus its marketing spend on titles which will create excitement and conversation, having increased investment to just under £575m in the second quarter.
The cost of living crisis is weighing heavy on consumers’ minds, with confidence “languishing” at a historic low of -41.
Many marketers use metrics of no relevance to brand or financial outcomes, but the following concepts can help guide you towards more effective measurement.
B2B brands’ advertising is largely ineffective but needn’t be. To create more memorable ads, there are three simple rules.
B2B brand marketers need to learn to play the game and win over the CFO if they want to grow their brand and budget, which is where the cash flow funnel comes in.
Most B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business.