Data trends for 2013 Part 2
Branwell JohnsonWatch Marketing Week’s second video featuring leading data specialists highlighting the key trends to expect in 2013.
Watch Marketing Week’s second video featuring leading data specialists highlighting the key trends to expect in 2013.
Million-2-1, the mobile phone lottery, has shortlisted three agencies to work on the launch of its charitable lottery for the NSPCC.
Watchers of the Royal Family may well have noticed that there is something not quite right about Prince Charles’ new range of soft drinks. The Duchy Originals herb and fruit blend comes in variants No 1 and No 3. There is no sign of a No 2. It was speculated that Chuck was about to […]
New low-cost airline Jet 2, which is set to take on easyJet and bmibaby, has appointed Poulter Partners to handle all marketing aspects of its launch. Jet 2, a subsidiary of charter airline Dart Group, will begin flights out of Leeds Bradford International Airport in February next year with four aircraft. Full service agency Poulter […]
Electronic Arts (EA) is promoting its new game, Black & White 2, with a viral quiz and online campiagn that determines what kind of “god” people are – peaceful or destructive.
Sony Computer Entertainment is rolling out pink versions of its PlayStation 2 and PSP consoles. In a deal with pop star Pink, a limited-edition value pack will include an exclusive UMD featuring content from the artist.
One 2 One has signed British actor Gary Oldman to appear in its latest TV advertising campaign. The ad will follow the format of previous ads for the mobile communications network, which have featured celebrities such as Zoe Ball and Kate Moss talking about who they would like to have a ‘one to one’ with. […]
Safeway is joining with Warner Music UK and Disney to offer a free Jungle Book 2 CD-ROM to motorists who buy a premium car wash at Safeway petrol forecourts.
Sony PlayStation 2 has co-funded a ten-part entertainment series with Channel 4 called The Grill. Hosted by Vernon Kay, it will be screened on T4 from February 1, 2004.
Sony is to launch a smaller version of the PlayStation 2 to boost sales in the run-up to Christmas. The new PS2 is half the size of the existing model and will go on sale on November 1.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Gaming company Million-2-1 is searching for a media buying and planning agency for its £1m account. The company has appointed Ian Milligan, former sales and marketing director of Camelot, as its commercial director. Milligan will oversee the hunt for the agency and says he expects to make a decision by the end of September. Iris […]
In your letters page (MW September 20) David Dean says: “Please spare a thought for the marketers who made the changes back in the early Nineties.” Although I would never wish to underplay the excellence of the Tango brand team and HHCL earlier this decade, I thought it worth mentioning the pivotal role played in […]
Columbia TriStar has signed deals with Kellogg and Burger King as major partners in marketing its super-hero film Spider-Man 2 this summer. The film will be released in UK cinemas in July and both companies will offer collectable premiums to tie in with the movie. The first Spider-Man movie, released in June 2002, took &£29m […]
Pre-pay mobile phone customers will soon be able to top up their accounts using the PayPoint bill payment terminals in convenience stores. PayPoint has signed a deal with mobile operator One 2 One enabling customers to boost their accounts through the terminals, which are in operation in 7,400 shops across the UK. The company also […]
T-Mobile UK says it has added 2 million new customers in 2002, taking its total customer base to 12.4m.
When former “The Age of Swing” presenter Malcolm Laycock had his Dave Lee Travis moment last week, resigning on-air and accusing his BBC Radio 2 paymasters of abandoning older listeners, he was probably unaware that commercial radio chiefs were readying a similar polemic.
NTL has appointed One 2 One’s head of product marketing Jenny Lynn-Jones as director of telephony. She reports to managing director of marketing and development Jerry Roest. She will be responsible for delivering the company’s revenue targets through the existing product portfolio and the development of new products. In addition, she will be responsible for […]
Mobile phone operator One 2 One has restructured its marketing department and split the operation into two units, consumer and business. The business unit will attempt to boost the number of corporate clients, which account for 350,000 of the company’s 2.7 million customers. One 2 One has appointed a director of the unit, David Henson, […]
Future Publishing, publishers of Official PlayStation, is to launch an unofficial magazine for the new console PlayStation 2, called PSM2. It is also developing a magazine to cover Microsoft’s gaming console Xbox, which will enter the gaming market in 2001. PSM2 is due to launch on September 1, priced at &£2.99. It will be perfect […]