Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
The supermarket says its loyalty scheme, Asda Rewards, is acting as a “key revenue driver” for the business.
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Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
Innovation contributed 30% of gross profit growth in 2023 CEO James Quincey told investors, claiming a focus on “taste superiority” was ensuring its success.
Rather than sticking slavishly to the 60:40 rule, flexing the balance between long- and short-term investment could prove fruitful for SME marketers balancing the books.
Time is the variable that most defines marketing success, because consistent growth is the truest test of a brand and its team.
Chief communications officer Alexia Clifford wants more action from government to tackle gambling harm, arguing proposed marketing reforms don’t go far enough.
The Chancellor has set out a range of measures affecting small businesses, vaping and pubs in his Spring 2024 budget.
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A brand on the incline, Lucky Saint’s marketing director credits her time spent at Coca-Cola as influencing her approach to building brand consistency.
The two food and drink brands used consumer curiosity to create effective OOH campaigns, according to Kantar’s ‘The Works’ study.
Experience not ego should come first when making decisions about your career, advises KP Snacks’ Kevin McNair, who shares a mistake he made in choosing the next job for him based on title rather than description in the second of a series exploring what marketers have learned from their mistakes.
From Barbie’s brand extension and the Bud Light controversy to Tesla’s price drop and the rise of AI, Marketing Week’s trusted columnist reveals his biggest marketing moments of the year.
Clothing retailer Next has delivered better than anticipated full price sales in November and December, which it attributes to investment in its online services.
Executive coaching can give business leaders new understanding of their teams, empowering them while also encouraging them to challenge themselves.
The supermarket has recorded strong Q3 performance driven by grocery volume sales increases – which it attributes to investment in value and own-brand ranges.
M&S enjoyed a strong festive period bolstered by a rejuvenated clothing and home line and a growing uptake of its value food proposition.
Currys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.
As a premium, fresh-food, branded proposition, Charlie Bigham’s does not fit in with the ready meal category; however, it is these differences that allow it to stand out and deliver “real value” for its consumers, says marketing director Gill Green.