P&O Ferries’ brand health continues to suffer 10 months after scandal
Molly InnesWhile few scandals have a strong lasting impact, P&O Ferries remains a long way off recovering its brand health after abruptly sacking 800 staff last year.
While few scandals have a strong lasting impact, P&O Ferries remains a long way off recovering its brand health after abruptly sacking 800 staff last year.
Far from regretting returning to a previous employer, many ‘boomerang employees’ are finding renewed energy and motivation in making a comeback.
Plant-based meat alternative brand Moving Mountains is targeting more mainstream consumers for growth, believing it can win them over through its taste and sustainability credentials.
From Elon Musk and BrewDog to brands’ Russian exodus and brand purpose, Marketing Week’s trusty columnist reveals his biggest marketing moments of the year.
More of those working in finance describe their current relationship with marketing as neutral than ‘good’, according to exclusive research.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the numbers you need to tackle the week ahead.
Sainsbury’s focus on value has helped the supermarket fend off competition from the discount supermarkets over Christmas, as traditional grocers battle to maintain market share.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Terry Smith launching a fresh attack on Unilever’s purpose efforts to Sainsbury’s staving off competition from the discounters, it’s been a busy week. Here is my take.