Gov’t plans Royal Mail part-privatisation, kids marketing crackdown
Russell ParsonsThe coalition government has confirmed it plans to part-privatise the Royal Mail.
The coalition government has confirmed it plans to part-privatise the Royal Mail.
Greenpeace has unveiled a press advertisement accusing BP CEO Tony Hayward of cutting investment in clean energy in favour of dirty sources of oil.
BP’s brand reputation crisis following the oil spill in the Gulf of Mexico has left rival petroleum companies relatively unscathed, according to YouGov BrandIndex data.
I’m beginning to feel sorry for Andrew Gowers. Having had an exemplary career at the Financial Times, he had the misfortune to become its editor.
E.on is returning to TV with a campaign to encourage customers to think about and reduce energy use and support the launch of its Energy Fit Starter Pack.
More bad news for BP over the weekend. The petrol giant has admitted that efforts to plug its Deepwater Horizon well and prevent any more crude oil escaping have failed.
Centrica-owned British Gas has had a better-than-expected first quarter of 2010, as the freezing cold led to a 7% rise in domestic gas consumption in the first three months of the year.
BP says the oil spill in the Gulf of Mexico has cost it $350m (£235m) so far, and is set to increase as the crisis escalates.
A British Gas advert has been banned for misleading customers about the availability of same-day call-outs from its service team during the Christmas period.
British Gas, the Centrica owned energy supplier, is reviewing its media buying agencies as it looks to consolidate accounts.
The Football League has unveiled a new logo following its £21m sponsorship deal with Npower.
What makes Asda a ’legend’ and Tesco a ’myth’? According to research from Lippincott, it’s all to do with brand power and the relationship between your marketing and the actual consumer experience.
Npower is to reward customers with a cashback deal on boiler care insurance policies if they don’t make a claim, in a move the company says will “shake up” the energy industry.
Eon is launching a multi-channel campaign that asks the question: “Why on earth would an energy company want me to use less energy?”.
Calor Gas is launching its first television campaign to promote its latest non-mains gas products.