Radical reforms necessary for energy market
Rosie BakerEnergy regulator Ofgem has set out a plan to reform the UK’s energy provision which could result in a centralised market to safeguard the future of energy supplies.
Utilities
Government unveils new solar panel cashback scheme
Joe FernandezThe Government has unveiled a new cashback scheme offering payments to households who use solar technology.
Water company launches campaign to stop leaks
Rosie BakerUnited Utilities, the water company, is launching an integrated campaign encouraging consumers to report leaks through its dedicated Leakline service.
EDF reappoints MPG
Rosie BakerEDF Energy has reappointed Media Planning Group to handle its media planning and buying account in the UK and France.
Low-energy bulb giveaway receives strong support
Marketing WeekNpower beyond reproach for sending out millions of energy-saving lightbulbs.
E.on uses football sponsorship to encourage energy saving
Marketing WeekE.on, the energy provider, is teaming up with England goalkeeper David James to launch its Great Saves campaign in association with its FA Cup sponsorship deal and encourage families to save energy.
Superman has a hand in TV ad
Marketing WeekEDF Energy is to launch a Superman-themed television and online campaign to promote its Eco 20:20 tariff.
British Gas launches cinema campaign
Marketing WeekBritish Gas is launching a cinema campaign to promote its free swimming initiative.
British Gas launches iPhone app
Marketing WeekBritish Gas has launched an iPhone application to help customers control their energy use.
DraftFCB retains Post Office DM account
Marketing WeekDraftFCB has retained the £15m direct marketing account for the Post Office. The agency beat OgilvyOne and TMW to the business in the final round.
Shine the light of truth through the murk of climate change
Marketing WeekBefuddled by the claims of scientists, politicians and statisticians, consumers need an evenhanded guide through the climate debate
Royal Mail readies Camelot stake sale
Marketing WeekRoyal Mail is understood to be ready to sell its 20% stake in National Lottery operator Camelot.
Energy industry extols government meter plan
Marketing WeekThe Government’s plan to roll out smart energy meters to all British households by 2020 will significantly improve the customer experience, say energy suppliers.
EDF Energy launches low carbon ad campaign
Marketing WeekEDF Energy is to launch a national print advertising campaign this week highlighting focusing in energy saving initiatives ahead of the Copenhagen climate change conference.
Royal Mail holds DM “sale” for clients
David RattrayRoyal Mail is to offer advertisers a 20% discount on direct mailings in an attempt to increase use of the channel.