Sony confirms €1bn Ericsson buy out
Sony has confirmed it is to pay €1.05bn (£920m) to take full control of its mobile handset joint venture Sony Ericsson. Read the full article here.
Sony has confirmed it is to pay €1.05bn (£920m) to take full control of its mobile handset joint venture Sony Ericsson. Read the full article here.
HP’s new CEO Meg Whitman has reversed the company’s previous decision to sell of its PC division, just weeks after joining the technology firm.
Baxters will make its first strides into social media next year as part of its £5m marketing campaign to increase its share of the soup market.
To read what four Marketing Academy scholars say about their personal game plans, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Former commandant Major General Arthur Denaro – the man who took 44,000 UN troops into battle in the Balkans in the 1990s – has the medals […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.