Third of 18-24-year-olds turn to Facebook for news
Nearly a third (30%) of 18-24-year-olds use Facebook to catch up on news, according to research from Lightspeed Research. Read full article here.
Nearly a third (30%) of 18-24-year-olds use Facebook to catch up on news, according to research from Lightspeed Research. Read full article here.
Morrisons says its focus on fresh food and keen pricing strategy helped attract a record number of customers and boost like for like sales 2.4% during the third quarter.
ActionAidUK has appointed former Greenpeace fundraiser Helen McEachern to develop a clear income generation strategy for the charity after seeing its supporter base shrink in recent years.
Metro, the free newspaper owned by A&N Media, has created the new role of marketing communications director as part of a move to streamline its marketing department.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.