Top marketers selected for fellowship to reach the C-suite

An esteemed group of 15 CMOs from some of Europe’s biggest brands have been selected to participate in The Marketing Academy’s inaugural Fellowship Programme, designed to equip top marketers with the skills to make the transition onto boards and into the CEO role.

marketing academy

The 15 “fellows” (listed below) will now take part in a 12-month programme of board stewardship masterclasses, developed in partnership between The Marketing Academy – of which Marketing Week is a supporter – and McKinsey & Company.

Each fellow will receive one to one mentoring sessions with a group of high profile board chairs, CEOs and cross-functional board members and influencers. Fellows will also receive one to one coaching from Wisdom8 and will gain practical board experience as a non-executive, board advisor or trustee of a charity or social enterprise.

More than 100 marketers applied for a place on the Fellowship and successful fellows underwent a robust three-stage selection process, including an in-depth personality and capability evaluation by management consultants Bioss International and interviews with board level recruiters.

The Marketing Academy founder Sherilyn Shackell says: “The calibre and level of applicant was extremely high, making the ultimate decision to select the final 15 incredibly challenging. Many people and companies have donated their time and resources to support the programme and on behalf of everyone involved I’d like to congratulate the entire Fellowship cohort. We can’t wait to work with them throughout the year.”

The free programme, sponsored by ISBA and British Airways, will begin with a three-day residential at the McKinsey Alpine University in Austria.

The Marketing Academy ‘Fellows’ are:

Alex Batchelor, Chief Operating Officer, BrainJuicer Group PLC
Gary Booker, CMO Europe, Telefonica Digital
Abigail Comber, Head of Brand & Marketing, British Airways
Jo Coombs, Managing Director, OgilvyOne
Jeff Dodds, CMO, Virgin Media
Ian Ewart, Managing Director Marketing & Product, Coutts
Kristof Fahy, CMO, William Hill
John Harber, VP EMEA / AsiaPac, Jawbone
Lysa Hardy, CMO, NBTY Europe
Claire Harrison-Church, Category Business Unit Director, Premier Foods
Peter Markey, CMO, RSA
Philippa Snare, CMO, Microsoft
Catherine Tabaka, CMO, GE Healthcare
Katie Vanneck-Smith, CMO, News UK
Christian Woolfenden, Global Marketing Director, Paddy Power



HP creates pop-up studio to get hands-on with creative community

Lara O'Reilly

HP is looking to match the likes of Apple in establishing itself as a technology brand for the creative community by setting up a pop-up studio for visual effects (VFX) artists and animators from across Europe and setting them to the task of creating a new superhero character for London using its products.


    Leave a comment