New campaign – 1001 employs monkey to promote stain remover
Marketing Week1001 employs monkey to promote stain remover
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1001 employs monkey to promote stain remover
News International is understood to be scrapping the News of the World’s long-standing Sunday magazine in favour of a more upmarket title that will compete with the celebrity weeklies. The relaunched supplement has yet to be named but is expected to be introduced early next year. It is thought that NI is keen to attract […]
Visa Europe is dropping its “Love every day” strapline in a heavyweight outdoor campaign to launch its contactless PayWave card. The credit and debit card provider is thought to be spending more than £1m on a London-centric campaign created by Saatchi & Saatchi. It breaks in late September with an initial sixto eight-week burst of […]
EMAP Radio is planning to update the landmark Ironing Board Study, which looked at radio listening behaviour, with a modern-day version called The Keyboard Study. The group says it is hoped the research will show how radio is being consumed on the internet and how the two interact, as well as how listeners consume radio […]
Blyk, Europe’s first advertiser-funded mobile phone network, is looking for a UK managing director. It is thought the brand has held talks with several senior marketers about the role. Blyk, which is run by former Nokia president Pekka Ala-Pietila, will offer free calls and text messages to users willing to accept ads on their handsets. […]
John Ayling & Associates has been appointed to handle the media planning and buying for the launch of the Tio Pepe Midweek Dining Club.
Radio ratings success boosts beleaguered EMAP
As magazines across all sectors suffer from falling circulation figures, many find the solution is to increase internet readership and use promotions or price cuts to boost sales, says Sonoo Singh
Optimising a marketing team’s performance can be the difference between an organisation’s success or failure. Ian Whiteling explores the training and development opportunities on offer
If you get annoyed by Christmas decorations appearing in late summer it’s probably best that you don’t organise your company’s Christmas party – that can be a job for January. By Martin Croft
Supermarket brand Morrisons has been rocked by turbulence since it took over Safeway in 2004. Its latest mishap an E.coli outbreak on the eve a 450m brand makeover has done nothing to persuade analysts that the retailers fortunes will turn a corner. By Matthew Gorman
Jim Hytners decision to leave Barclays for Top Up TV may seem like a step down, but at least hell be back in the media world he loves. Will he defy critics by showing his experience at Barclays has given him a more hard-nosed and strategic side? Time will tell, says Catherine Turner
Nokia has appointed former O2 marketing chief Will Harris as UK marketing director. Harris, who starts his new role in October, replaces Simon Lloyd, who left to join The Number 118 118 earlier this year (MW April 19). Harris, who is also a former marketing director of the Conservative Party, joins Nokia from Voice over […]
The food and advertising industries have slammed a Which? report into the use of kids cartoon characters to promote “junk” food for being “out of date” and “bizarre”. The report, which was released today (August 21), warns food companies that using the characters could harm their brands. The Cartoon Heroes and Villains report criticises companies […]
Cisco chief executive John Chambers and Microsoft chief executive Steve Ballmer have held a joint webcast to reveal plans for closer collaboration between the two companies as they seek to offer consumers more compatible solutions between the products they offer. The move towards working together follows more than a year of fierce rivalry between the […]