The Marketing Week
Sarah VizardWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Archive
The Marketing Week
Sarah VizardWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Changing the status quo
Michael BarnettTo change customer behaviour, brands need to go direct to the source – the audience, says the planning director at Kindred.
It’s all a matter of context
Michael BarnettContent may drive storytelling but context creates impact, writes Gareth Davies, head of Studio D at Waggener Edstrom Communications.
Look to America
Tess WaddingtonI recognise and experience firsthand the cultural consumer differences captured in Mindi Chahal’s article. But these differences present opportunities: the ecommerce experience, for example, could become as seamless in the UK as it is in the US, where they’re leading the way in integration. And although aggregators are set to increase in volume and importance in […]
Three reasons not to hire a PR agency
Michael BarnettChoosing the right PR agency is essential for any organisation. With the help of three key questions, that choice will be made easier.
The bottom line of mutual attraction
Michael BarnettConsumer interactions with brands across all platforms are constantly evolving. to ensure rewarding, long-lasting relationships flourish, follow these nine simple rules.
The year thinking in small steps got really big
Michael BarnettWhat does this year hold for brands in the health, food, and wellbeing sectors and what opportunities will changes in technology and consumer behaviour provide?
Is your social media strategy 2014-ready?
Michael BarnettThis year social media will come of age with bolder experimentation and a move towards visual interactivity and commercialisation. To stay ahead, brands need to get smart.
Foreword: Make a connection
Michael BarnettThe role of PR and communications is evolving. it is no longer only about media coverage but taking a central role in driving strategy and content creation, as integrated marketing becomes ever more important.
Following the yellow brick road to strategy success
Josie AllchinPR agencies are sometimes seen as being incapable of devising effective strategies, but by always having the client’s endgame in clear sight nothing is impossible.
The Marketing Week
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Above and beyond the call of duty
David BurrowsSenior experts debate the future of marketing, the essential skills to succeed in 2014, trends to watch out for and team structures for a digital age.
Climb the steps to great leadership
Lucy HandleyTwo marketers involved with The Marketeting Academy’s fellowship share their tips for senior success and discuss how to become a CEO.
“Take a few risks. Being a bit scared is a good thing”
Lucy HandleyOver the past few years, I have met with many chief executives, chief marketing officers and business leaders to discuss the subject of talent and career development…