ITV1’s ad break recreated in Lego
Josie AllchinTo promote The Lego Movie, ITV1 has run ads such as BT Flatmates and Premier Inn formed entirely out of the plastic bricks.
To promote The Lego Movie, ITV1 has run ads such as BT Flatmates and Premier Inn formed entirely out of the plastic bricks.
Consumers’ growing appetite for mobile and digital shopping is putting greater pressure on brands to keep up to speed with payment method innovations and global security issues.
“In the US, you can desposit a cheque by taking a photo of it. In Brazil, you can pay bills by scanning them with an app.”
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.