How to get user experience right across platforms
Jonathan BaconBrands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity.
Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity.
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Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury – and they can provide rapid results.
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Virgin Galactic’s commercial director talks about marketing the inaugural flight, the importance of partnership deals and it is accepting Bitcoins.
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Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?
Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.
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Tapping into consumers’ emotions is the central theme of this year’s most popular YouTube ads, with six creative elements identified as key.
This year may have been billed as ‘empty 13’, but consistent innovation and digital development coupled with the hoped-for improved economic outlook have created a wealth of opportunity for marketers, and 2014 promises to be just as exciting.