‘Unsolicited materials’ such as leaflets were where parties spent most in 2010, and probably will be again in 2015 thanks to the rise of smaller parties and the Conservatives’ unassailable ad budget.
Eating out is on the up, with Londoners spending far more than the rest of England. But as the capital’s food scene becomes saturated, opportunities for faster growth lie elsewhere.
Nearly all B2B brands plan to maintain or increase their content marketing investment in 2015, but while business audiences are clear on its value, they want overt sales messages to disappear.
The cinema industry has seen a decline in audiences and revenues but its fortunes could be turned around with dynamic pricing, better-targeted deals and technology innovations, according to a new study by Mintel.
With consumers used to seeing attractive deals aimed at new customers, research highlights that encouraging loyalty and retention is a difficult task, but one brands should prioritise ahead of customer acquisition.
UK supermarket shoppers are less price-sensitive and more quality-conscious than their European counterparts, new research shows, demanding a fresh look at marketing strategies in the grocery sector.
Programmatic advertising has revolutionised brands’ media buying – bad news for traditional display but good for television, which has become even more important within multichannel advertising strategies.
Marketers must deploy their copywriting, analysis and creativity skills to convince sceptical consumers that brands can be trusted not to misuse their details, research shows. Meanwhile, looming EU opt-in laws are adding uncertainty to an already sensitive subject.
This year’s Youth 100 listing by research firm Voxburner indicates that it is brands which offer value, choice and a regular stream of new products that are most desirable to young people.
New research shows that the growth of social media as a customer service channel has led to a new type of consumer with the power to cause reputational havoc to brands.
Nearly two-thirds of people feel no benefit from the improving economy and are not kicking recession-formed habits, shows research seen exclusively by Marketing Week. But by familiarising themselves with these shoppers’ behaviours, marketers can still reach them.
View the full-size infographic. Using thought leadership to boost brand reach is now a priority for B2B brands, says research, and social media, often regarded as a B2C tool, is perfect for the job.
View the full-size infographic. Prestige beauty brands always see a surge in in-store sales in the run up to christmas but innovation and clever use of social media can do the same for their online efforts.
View the full-size infographic. New research suggests that corporations remain ahead of non-governmental organisations (NGOs) in their understanding of how to return value to their business when brands and charities partner up.
View the full-size infographic. The value of ‘intangible assets’ such as brand reputation and consumer relationships is receiving greater recognition by businesses, and new research suggests those of Cadbury are more valuable than those of any other brands in the UK.