The Union has been appointed to handle the launch of Project Scotland, a joint venture developed by the Scottish Executive and private and voluntary sectors to get young people involved in the community.
Alberto Culver is launching a five-strong range of hair styling products aimed at women, called Air Style, under its VO5 brand. The range, to be launched next spring, will be supported with a print campaign.
Royal Mail is increasing the price of a first-class stamp by 2p to 30p from April next year. The increase is designed to prepare the organisation for open competition in 2006.
Barrett Cernis has been appointed to develop a UK tailored creative concept for cruise line Princess Cruises.
The UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.