VCCP unveils European brand campaign for Dyson

Vallance Carruthers Coleman Priest has created a European brand campaign for Dyson aimed at strengthening the brand across Europe. The campaign, which breaks next month, will star founder and inventor James Dyson explaining the idea behind his cyclone technology.

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Boots has appointed former Burger King marketing chief Andrew Brent as marketing director. Brent, who left the fast-food chain in March (MW March 31), takes over from Ian Hunter, who has been overseeing the role for two years. Hunter is moving to a role at the company’s international operation.

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