The Evening Standard to advertise at London Underground sites
The Evening Standard is advertising at 16 six-sheet London Underground sites using LED technology to convey news headlines, travel details and promotional activity.
The Evening Standard is advertising at 16 six-sheet London Underground sites using LED technology to convey news headlines, travel details and promotional activity.
Reckitt Benckiser (RB) is planning to cash in on consumers’ fascination with the degreasing properties of citrus extracts in cleaning products, with the launch of Finish Orange dishwashing product. The orange variant is expected to be rolled out in May. Insiders say that this is the first time a dishwasher product will contain orange as […]
Carlsberg-Tetley sponsorship manager for lager Steve Cumming is to leave the company in April.
The Premier League is due to announce a £10m sponsorship and matchball deal with Nike.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.