Sky reviews media planning
Sky is reviewing its £45m media planning and buying business.
Sky is reviewing its &£45m media planning and buying business. Carat, MediaCom and MindShare have been invited to pitch against incumbent Universal McCann.
Sky is reviewing its £45m media planning and buying business.
Sky is reviewing its &£45m media planning and buying business. Carat, MediaCom and MindShare have been invited to pitch against incumbent Universal McCann.
When a US judge sought a little Lite relief after a hard day in court, he got much more than he bargained for from the Miller brewery, says Iain Murray
When a US judge sought a little Lite relief after a hard day in court, he got much more than he bargained for from the Miller brewery, says Iain Murray
BBC chairman Michael Grade has signalled that the future of loss-making news operation BBC World is in question. He is reported as saying: ‘We have to worry about the cost of BBC World and reach a solution sooner or later.’
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.