Is Instagram risking brand damage with its new feed changes?
Instagram is changing the order of its feed in a move that risks alienating both its users and advertisers.
Instagram is changing the order of its feed in a move that risks alienating both its users and advertisers.
Instagram continues to pitch itself to brands and agencies as a complement to TV campaigns but with its cheaper prices and more personalised offering experts believe it could steal ad dollars, as long as brands understand its points of difference.
Instagram says it now has 200,000 active advertisers with James Quarles, the social media giant’s global head of business and brand development, welcoming its “diverse” advertiser base.
For many fashion brands, Instagram is no longer just a ‘gimmick’ used during fashion weeks to create a buzz, but a serious part of their social strategy.
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
Marketers continue to jump between jobs, with more than two-thirds in their current role for less than three years.
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Oatly’s decision to “kill the marketing department” to how McDonald’s used humour to build trust, it’s been a busy week. Here is my take.