Why marketers should take notice of Amazon and Google’s connected home launches
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
At the Consumer Electronics Show in Las Vegas last month, futurists and tech enthusiasts were debating the bleeding edge of consumer technology, with the internet of things (IoT) taking centre stage.
Amazon has launched its Dash Button service in the UK, allowing consumers to order and restock products with the single push of a button.
Malibu is using connected technology in a bid to rid the world of bar queues and bring club and festival goers’ drinks directly to them.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.