180 Amsterdam hired to handle Motorola assignment

180 Amsterdam has been appointed to handle an undisclosed brand assignment for Motorola, prompting speculation that the world’s second-biggest mobile phone manufacturer is about to launch a review of its $100m (&£53m) global advertising account, held by Ogilvy & Mather.


A design of the times

Marketing Week

Packaging is the last piece of marketing consumers see before purchase, so it has to stand out in a crowded retail environment and engender that vital desire to buy, says Richenda Wilson


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