180 Amsterdam has been appointed to handle an undisclosed brand assignment for Motorola, prompting speculation that the world’s second-biggest mobile phone manufacturer is about to launch a review of its $100m (&£53m) global advertising account, held by Ogilvy & Mather.
The Charities Bill, which will have benefits for charities also registered as limited companies and will regulate face-to-face street marketing practices by charities, may be one of the casualties of the May 5 election.
Carlsberg has shortlisted Zenith Optimedia and OMD for its global media planning and buying account.
Packaging is the last piece of marketing consumers see before purchase, so it has to stand out in a crowded retail environment and engender that vital desire to buy, says Richenda Wilson
Marketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.
Brands have seen a boom in direct-to-consumer sales as Covid-19 has impacted on the shopping journey, with increasing numbers of consumers experiencing the benefits of going direct, according to new research from BBH London.
The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly.
Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative.