Nanny state will all end in tears
Marketing WeekThe country has a new nanny to look after us, but like all those who have gone before, this is bound to lead to growing pains
The country has a new nanny to look after us, but like all those who have gone before, this is bound to lead to growing pains
Kingfisher is understood to be planning the launch of a reward card loyalty scheme, covering all its retail brands, later this year. The retail giant, which owns DIY chain B&Q, Woolworths, cosmetics and toiletries retailer Superdrug and electrical store Comet, is planning to launch its own version of Argos Premier Points across its stores. Dubbed […]
Heart FM radio boasts light-hearted entertainment, but when it comes to its own advertising pitch, the independent station clearly doesn’t want to be entertained. The Diary understands that Mellors Reay & Partners, the agency which helped launch Heart FM two years ago and has worked with it ever since, was miffed when it found out […]
Great Universal Stores has confirmed that it will go ahead with a home shopping show on Yorkshire TV, as exclusively revealed in Marketing Week (MW April 10). GUS will fund six 30-minute programmes as advertising. They will be the first home shopping shows on terrestrial TV. The test will run for six weeks on Thursdays, […]
The Food Standards Agency is a Labour Government priority. It will shift the bias of food policy away from the industry to the consumer. But, asks Stephanie Bentley, at what cost?
Pop impresario Pete Waterman is to launch a bid for two new FM radio stations in the North of England – one in the North-west and one in the North-east. Waterman, who has master-minded a string of hits since the Eighties with producing partners Mike Stock and Matt Aitkin, will be chairman of Virus Radio, […]
Vimto has extended its 1.5m national advertising campaign in support of energy drink Indigo. The cartoon press ads show likenesses of celebrities such as Spice Girl Geri Halliwell (pictured), EastEnders’ Grant Mitchell and, curiously in view of this weekend’s FA Cup result, Middlesbrough Football Club manager Bryan Robson experiencing Indigo’s energy lift. The 20 different […]
And so to Canary Wharf; while en route there the Diary ran into the boss of the Henley Centre, Richard Hytner, and a couple of his fellow future forecasters. Intrigued to know what weighty matters were exer-cising the minds of the country’s most highly paid crystal-ball gazers (“We don’t get out of bed for less […]
Publicis has won the 30m-plus global creative account for Tefal, one of the world’s leading cookware makers, following a worldwide pitch against incumbent Ammirati Puris Lintas, BDDP and Ogilvy & Mather. Publicis’ 187 European, 35 US and 33 Asian Pacific offices will be involved in handling the account, which covers 35 markets. The Paris office […]
Tony Cox is creative director of BMP DDB Needham
I am writing in response to your story “Postar plans split from NOP after specialists’ complaints” (MW May 8), which suggests that the end of NOP’s relationship with Postar has come about as a result of Postar’s criticisms of a lack of resources and an unwillingness to help on NOP’s part. NOP has, in fact, […]
Mobile phone operator Orange is preparing a 5m ad campaign through WCRS to promote its TalkShare scheme. The campaign precedes what City analysts predict will be an imminent mobile phone price war. According to company sources the ads will break in July on TV, press and posters to promote the scheme, which includes dual billing […]
It’s tough staying in trim when you’re a marketing chief in today’s world. All that sitting behind a desk, eating executive lunches and boozing after work with the boss plays havoc with the waistline. And with summer coming, life gets worse. All those short-sleeved shirts and skimpy skirts and dresses come out of the wardrobe […]
As clients tighten ad budgets and cut agency commissions, networks will have to adapt their structure and costs to survive.
The proposed ban on tobacco advertising will inflict severe damage on agencies, with up to 75m being wiped off ad billings. Walsh Trott Chick Smith, for instance, will lose up to two-thirds of its billings, according to AC Nielsen MEAL figures. WTCS will lose billings worth 2.4m last year, for the brand Rothmans Royals King […]