Carat wins £3m Surfmiles online loyalty scheme task

Carat has picked up the £3m media buying account for online loyalty rewards programme Surfmiles. Surfmiles claims to be the only online loyalty scheme which rewards consumers with cash for shopping at a range of partner sites and surfing th

Carat has picked up the &£3m media buying account for online loyalty rewards programme Surfmiles.

Surfmiles claims to be the only online loyalty scheme which rewards consumers with cash for shopping at a range of partner sites and surfing the Internet. Each Surfmile is worth 1p. After collecting 1,500, customers can request a cheque for &£15 or choose to donate their Surfmiles to charity.

Chief executive Rob Dani says: “We chose Carat because it is a leading media agency that will creatively spread the message that we are the leading brand in this sector.”

Carat client services director Neil Jones says: “As the dot-com market matures, it is becoming increasingly difficult for companies to break through. Our ability to drive powerful media communication solutions, as well as our international scale, are of vital importance.”

Carat International has picked up the global online and offline account for eCountries.com – understood to be worth &£10m. The site provides business managers with advice on cross-border corporate investments.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here