Carat wins £3m Surfmiles online loyalty scheme task

Carat has picked up the £3m media buying account for online loyalty rewards programme Surfmiles. Surfmiles claims to be the only online loyalty scheme which rewards consumers with cash for shopping at a range of partner sites and surfing th

Carat has picked up the &£3m media buying account for online loyalty rewards programme Surfmiles.

Surfmiles claims to be the only online loyalty scheme which rewards consumers with cash for shopping at a range of partner sites and surfing the Internet. Each Surfmile is worth 1p. After collecting 1,500, customers can request a cheque for &£15 or choose to donate their Surfmiles to charity.

Chief executive Rob Dani says: “We chose Carat because it is a leading media agency that will creatively spread the message that we are the leading brand in this sector.”

Carat client services director Neil Jones says: “As the dot-com market matures, it is becoming increasingly difficult for companies to break through. Our ability to drive powerful media communication solutions, as well as our international scale, are of vital importance.”

Carat International has picked up the global online and offline account for eCountries.com – understood to be worth &£10m. The site provides business managers with advice on cross-border corporate investments.

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