BBC Worldwide launches teen title

By Marketing Week 19 Oct 2000 12:00 am

BBC Worldwide is launching its fortnightly Star: the celebrity magazine with a TV ad that shows jostling paparazzi photographers clustered around a newsstand shouting out names of celebrities. There will also be a radio campaign to support the title launch, which targets 14- to 16-year-old girls. The &£2m ad campaign, which breaks this week, has been created by Claydon Heeley Jones Mason, with media through New PHD. The magazine draws inspiration from American magazines such as US Weekly, Entertainment Weekly and Teen People. Its first issue features Sarah Michelle Gellar, star of cult TV programme Buffy the Vampire Slayer.

Vodafone starts Â£12m ad push

Marketing Week

Vodafone is launching a Â£12m advertising blitz – the most it has spent on a single campaign for pre-pay phones – to promote the Pay As You Talk service in the run-up to the peak Christmas sales period.

Marketing needs target practice

Marketing Week

John Shannon’s opinion (“Say it loud and keep it simple” MW October 5) made interesting reading. According to him, the time has come for us marketers to revert to a caveman’s approach to consumer communications if we are to maximise any sort of message penetration. While I agree that there are several challenges we face, […]

Skoda takes pole position at the annual Marketing Week awards

Marketing Week

Skoda swept the boards at the Marketing Week/CIM Effectiveness Awards this week. The car company not only carried off the brand category award in durables and automotive, but won the supreme Grand Prix “winner of winners” award. In addition, Skoda head of marketing Chris Hawken was named Marketer of the Year. Stelios Haji Ioannu, chairman […]