Fallon takes all in £60m UA pitch

United Airlines is consolidating its £60m global advertising business into Fallon Worldwide. The airline awarded the business, worth about £5m in the UK, after a two-way pitch between the incumbents Fallon and Young & Rubicam.

United Airlines is consolidating its &£60m global advertising business into Fallon Worldwide.

The airline awarded the business, worth about &£5m in the UK, after a two-way pitch between the incumbents Fallon and Young & Rubicam.

Publicis-owned Fallon has handled the US creative work, the bulk of the business, since 1996. Y&R has handled advertising for the rest of the world, which is worth about 35 per cent of the advertising spend.

The review was called because the airline wants a consistent global advertising message. The airline also hopes the review will be a cost-cutting exercise after it experienced a difficult summer.

Fallon has been appointed at an important time for the airline. Last week it announced plans to buy rival airline US Airways for $11.6bn (&£7.9bn). The merger of the two airlines will create the world’s largest carrier, and if it passes the regulator it will allow UA to control half of the US air-travel market.

It is not known if media, which is handled by Media Edge, will be reviewed.

Y&R was recently bought by global communications holding company WPP Group.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here