Reading the news piece on Jippii (MW March 22), it made me wonder how companies like this (and many others) can get away with selling registered trademarks and tunes, which they presumably have no licence for, as downloads. Certainly Napster has had to manoeuvre through the courts to avoid the music publishers’ wrath, and companies […]
One 2 One has appointed a new sales and marketing chief. He comes from Apple Computers in the US. Clent Richardson, chief sales and marketing officer, takes over the responsibilities of commercial director Richard Shearer, who left One 2 One at the end of last year without a job to go to. Marketing director Tim […]
Arcadia Group has appointed Booker’s marketing chief Steve Sharp as its group marketing director, less than a year after scrapping the position. In a restructure last August Arcadia ousted marketing director Anita Bolger and gave marketing responsibilities to individual fashion brand managers. Sharp has worked in a number of top marketing positions for the Argyll […]
In a car market where there is virtual parity, can Renault find a way of making its new Laguna stand out from all of the rest? asks David Benady
HSBC has appointed Lowe Lintas to handle its £15m UK creative account, in place of incumbent St Luke’s, following a head-on pitch last month. Lowe Lintas picked up HSBC’s £150m global account in 1999 and the bank has been considering ways to consolidate its UK ad spend. New PHD retains the media buying business for […]
Reports that the Premiership is to split its title sponsorship between Carling and Siemens has sparked fresh concerns that the value of sponsorship – for brands and sport fixtures – is being eroded.
Sky TV is looking for a sponsor for its new reality show, Boot Camp, which airs on Sky One in the next few weeks. It is not clear whether the show will be sold as a standalone product or as part of an “action”-themed Tuesday evening package. Sky snapped up the show, which is one […]
The article “A new nail in banner advertising’s coffin” (MW February 22) sheds a positive light on the various tools which are currently being applied to “beef up” the banner’s performance. I do, however, have one problem with the Messaging Plus formula developed by Cnet – e-businesses still have to pay an up-front tenancy fee. […]
Cosmetics and fragrances company Yves Saint Laurent (YSL) Beauté has hired the trade marketing manager of Elizabeth Arden, Graeme Bralsford, as its top marketer in the UK.
I write in regard to your cover story “Switched off” (MW last week). The cost of advertising on TV is surely not the only cause of exasperation with the medium. What about the role of the consumer in the process of advertising communication? The vision of a passive and, presumably, grateful consumer derives from the […]
Laboratoires Garnier is planning the launch of its first Fructis styling brand – Fructis Style. The Garnier Fructis range, manufactured by L’Oréal, has until now included only shampoos and conditioners. The new unisex range aims to challenge the dominance of Wella, which owns youth-oriented hairstyling brand Shockwaves. Wella recently signed a multi-million pound cross-media deal […]
As someone who has enjoyed a successful career in retail marketing but finds himself redundant in his mid-forties, I concur with Malcolm Wallace’s observations (MW last week). I have responded to many ads where the job specifications were so close to both my experience and skills that they could have been copied directly from my […]