Month: April 2001

Thistle Hotels hires dot-com chief exec

Marketing Week

Burton replaces Tony Dangerfield, who has been promoted to operations director for the southern area. Reporting to chief executive Stuart Burnett, Burton will be responsible for all UK and international marketing for the group, which has 56 four-star hotels across the UK. “The group has made a significant investment in renovating and upgrading its properties […]

OK! to lose out after ABC ruling

Marketing Week

OK! will no longer be able to count the sales of its promotional issue priced at one penny and distributed alongside copies of the Sunday Express in its next official circulation figure, following changes to the magazine circulation rules. The Audit Bureau of Circulations Council introduced a rule change specifying that where the purchaser pays […]

Grey set to lose £12m ShopSmart business

Marketing Week

Grey looks likely to lose the £12m creative account for ShopSmart, the UK’s biggest online shopping portal, after Barclaycard agreed to buy the company this week. The creative account and the media account, handled by MediaCom, are likely to go to BMP DDB and OMD UK respectively, Barclaycard’s creative and media agencies. Under the terms […]

McCann-Erickson wins global Coca-Cola blitz

Marketing Week

Coca-Cola has given McCann-Erickson the task of co-ordinating a major global marketing blitz this summer to rejuvenate its flagship brand. The two ads will have a “feel-good” theme, and will be adapted to the company’s “think local act local” strategy. They will break worldwide at the end of this month. The ads will replace the […]

Distributor of Absolut hires Guinness md

Marketing Week

Maxxium UK, the distributor of Absolut Vodka, has poached Guinness Germany managing director Justin Adams to be its md. His appointment, this month, follows the departure of the company’s first managing director Paul Grimwood, who left at the end of last year. It is not known if he had a job to go to. Adams, […]

A winning streak

Marketing Week

A record number of entries were received this year and scrutinised for their business objectives and creativity, the expertise and innovation employed in campaign exploitation and, most critically, their results. The continuity category attracted a particularly bumper crop of entries, reflecting not only the maturing market but the trend towards longer-term sponsorships and the greater […]

Celebrity cholesterol challenge

Marketing Week

The Diary thinks that adland may have finally run out of sane ideas for product launches. After the EU’s novel foods committee spent months discussing whether Flora pro.activ is safe to put on supermarket shelves, Unilever is finally rolling out its “cholesterol busting” margarine. As a gimmick, the company has drafted in stars who include […]

Kimberly-Clark shakes up its senior team

Marketing Week

Household and toiletry goods company Kimberly-Clark has promoted vice-president of UK, Ireland, Belgium and Holland Ian Jones to vice-president of customer management for Northern Europe. Jones’ remit will now include Germany, and Scandinavian countries. Jones, who is responsible for the entire consumer business and brands, will continue reporting to president for customer management Europe Ron […]

Hope it’s plain sailing for P&O

Marketing Week

In your article about the P&O Cruises pitch (MW March 15), we noticed that BBH were supposedly one of the pitching agencies. BBH was not involved in this pitch but we do wish MCBD and P&O every success. Nicola Mendelsohn Business development director Bartle Bogle Hegarty

CNN and Sportal team up to launch pan-Euro sports site

Marketing Week

CNN.com Europe and Sportal have teamed up to launch a website (www.cnn.sportal.com) that hopes to dominate online pan-European sports coverage. The deal comes amid speculation over Sportal’s financial position. The company, which has offices in the UK, Sweden, Italy and Australia, is believed to be struggling to raise another &£7m of working capital. Its existing […]

Sherriff in sudden exit from Times

Marketing Week

Patrick Sherriff, marketing director of The Times and the Sunday Times, has left the newspaper group without a job to go to. Sheriff, who has filled the role since Toby Constantine left in 1999, says he plans to take a short sabbatical to consider his options. His resignation takes place with immediate effect. Marion Rose, […]

Thistle Hotels hires dot-com chief exec

Marketing Week

Burton replaces Tony Dangerfield, who has been promoted to operations director for the southern area. Reporting to chief executive Stuart Burnett, Burton will be responsible for all UK and international marketing for the group, which has 56 four-star hotels across the UK. “The group has made a significant investment in renovating and upgrading its properties […]

OK! to lose out after ABC ruling

Marketing Week

OK! will no longer be able to count the sales of its promotional issue priced at one penny and distributed alongside copies of the Sunday Express in its next official circulation figure, following changes to the magazine circulation rules. The Audit Bureau of Circulations Council introduced a rule change specifying that where the purchaser pays […]

Ipswich Town starts £2.5m sponsor trawl

Marketing Week

FA Premier League team, Ipswich Town Football Club, which is on course for a lucrative UEFA Champions’ League spot, is understood to be looking for a sponsor to reflect its European ambitions. The search marks the end of its six-year relationship with Greene King. Ipswich is looking for a three-year deal, believed to be worth […]