As regularly as Halley’s comet, every few years the next effort to re-position sherry (or cognac or Scotch) appears. Each time the approach is the same. Diagnosis: lack of appeal to young people explains the perilous position of the product. Solution: change the packaging and show young people buying the product and snogging passionately, preferably […]
University for Industry (UFI), the Government-run lifelong learning initiative, is looking for a marketing director following the departure of David Croisdale-Appleby. A spokeswoman for the organisation said Croisdale-Appleby had left the organisation to pursue other business interests. Croisdale-Appleby joined UFI from his own agency, Creative Synergy, where he was chairman and chief executive. Previously he […]
Bass Brewers is relaunching its premium packaged spirit brand Red in a resealable “soft pack” as a means of appealing to clubbers and festival goers. The Red Pouch will be tested in 35 clubs and bars across the UK from this month, to coincide with the Red Tour which will bring DJs to nightclubs around […]
The Diary sends a friendly warning to all those secret philanderers who think they’ve got away with some cost-free nooky on the side. Your secret may be safe no longer. Following in the footsteps of the notorious Fuckedcompany.com, a site which predicts which dot-coms will be next to go to the wall, comes Cheatingscum.com. The […]
ZagMe, the location-sensitive mobile-phone advertising operator, claims that a trial of the medium in shopping centres has led to redemption rates of up to 20 per cent. The trial of the mobile-phone shopping service has taken place at the Lakeside and Bluewater shopping centres and has involved more than 150 retailers. During the first 12 […]
The FA Premier League, which currently has nine associate sponsors, will slash that to five next season in an attempt to make the partnership more exclusive. Associate sponsorship is assessed every year, with each company paying about £1m a year. Sponsors have yet to be announced for the coming season, but it is thought they […]
When the dot-com bubble burst, advertisers understandably shied away from e-ventures. But has the Net’s potential been underrated?
The future of television will continue to be dominated by mass-market, free-to-air broadcasters despite the so-called “digital revolution”, claims Richard Eyre, former director of strategy and content at RTL Group. Eyre – who left RTL Group, the owner of Channel 5 and Pearson TV, in a blaze of publicity last month (MW March 22) – […]
In response to the comment from Martin Bowley (MW last week) that media planning is divorced from the creative process, as head of Strategic Solutions at MediaCom, I can only say that it isn’t – at least not here. Our planning process, Real World Planning, ensures an integrated approach throughout the communication process, so that […]
Volvo is launching a television ad campaign for its S60 model. It marks Amsterdam-based MVBMS Fuel Europe’s first work for the car company since it won the European business last year. The car manufacturer’s pan-European campaign aims to portray the marque’s new ‘sexier’ and ‘sportier’ image with the S60, which was launched via the Internet […]
The Post Office has appointed Publicis to handle its £15m advertising account.The appointment is part of a change in strategy for the Post Office, which involves shifting its focus to above-the-line advertising.
Historically, companies have been reluctant to commit to TV sponsorship, but with the advent of digital TV and multi-channel platforms, they have realised they cannot afford to be left out, says Steve Hemsley
Normally, the firing of the general election starting gun is a terrifying sound to executives of the Advertising Standards Authority (ASA). It signals a retreat to the bunker, accompanied by flak jacket and tin helmet. For there are two certainties about election advertising. The first is that politicians will unscrupulously break all the rules which […]
In your article about the P&O Cruises pitch (MW March 15), we noticed that BBH were supposedly one of the pitching agencies. BBH was not involved in this pitch but we do wish MCBD and P&O every success. Nicola Mendelsohn Business development director Bartle Bogle Hegarty
Porsche has consolidated its entire UK marketing communications business into Clark McKay & Walpole, ending the performance car marque’s relationship with Leagas Delaney. Clark McKay was appointed after pitching against three undisclosed agencies. The appointment comes ahead of Porsche’s launch into the sports utility (SUV) market, with its new Cayenne 4×4 next year. The appointment […]