Royal Mail in rethink over sales roster
Marketing WeekThe Royal Mail has handed the bulk of its £8m sales promotion work to Claydon Heeley Jones Mason and Triangle following a review of its roster.
The Royal Mail has handed the bulk of its £8m sales promotion work to Claydon Heeley Jones Mason and Triangle following a review of its roster.
Packaging innovation comes at a price. Although new designs may increase sales in the short term, fashions are often short-lived. The costs involved in rebuilding production lines may be prohibitive.
Soul has won the advertising for Drambuie Cream Liqueur, beating cdp-travissully and Burkitt DDB in a competitive pitch. The &£1m budget will be concentrated on a print campaign in the three months leading up to Christmas, the product’s key sales period. Drambuie Cream is the cream variant of the original Drambuie Scotch whisky liqueur. It […]
Video-on-demand Video Networks is preparing to lay off up to half its 20-strong marketing department to reduce losses. Last week the company decided to halve its workforce from 626, following a decision to limit customer growth until 2003 in order to control losses. Marketing director Mark Springett says: “All departments in the company are affected […]
Finance company Police Mutual has appointed Clare Preston to the newly created position of marketing director. Marketing was previously handled by business development manager Mark Charnock. The new position has been created to increase the importance of marketing at the boardroom level. Preston joins from building society Birmingham Midshires – owned by HBOS – where […]
OFT is looking into whether Boots’ concessions within Sainsbury’s contravenes Competition Act
German haircare company Wella is to extend its Silvikrin hairspray range into the styling market for the first time in a bid to revive its image. The new range will be launched in August and will comprise ten different styling products. The products are expected to be priced between £2.89 and £3.29, in line with […]
There should be more justice in the world. We beat Germany, we should have beaten Argentina… wait a minute – we did! But the Diary almost had a heart attack when going through the post a couple of days before the game. The last thing most of us want to see is a letter with […]
For the second time in three weeks, sales of the Saturday National Lottery main draw have fallen to a record low. Camelot has blamed the World Cup and the Jubilee double bank holiday for the slump in sales for its main Saturday Lotto game. Sales for the draw on June 8 fell to £42.3m. This […]
Energy company npower is planning to launch a solar energy product later this year, marking its second foray into the renewable energy market. The product is understood to be a first for the consumer energy market. Last year it teamed up with Greenpeace to launch Juice, an ethical electricity product for consumers generated from wind […]
I suspect that all marketers who practise in specialist areas roll their eyes in anticipation of misunderstanding when commentators from outside make forays into the their domain. However, Polly Devaney’s article on the over-50s market made much better observations than most, but with one important exception (MW May 30). Marketers don’t pursue the mature market […]
“Clutter,” I hear you mutter. Ads are everywhere and consumers are becoming disillusioned. Big brands are getting more and more frustrated at receiving very little return for the millions they splash out every year on advertising. This might be about to change. While digging through some discarded memos in a bin near Granada Television’s offices, […]
When Richard Wheatly first joined Jazz FM as chief executive, the business was worth less than £6m, but under his leadership it went from strength to strength and last week was sold for £44.5m. Lucy Barrett speaks to the man who helped to move
Carling’s latest television ad, launched last week during the England versus Sweden World Cup match, is being investigated by the Independent Television Commission (ITC), after a number of viewers complained that it was offensive. The campaign, which was created by Leith London, with media buying by BBJ, features a frustrated woman whose boyfriend refuses to […]
Discount stores are struggling to maintain market share as the major supermarket chains play them at their own game.