FIFAworldcup.com, the official website of the 2002 FIFA World Cup, registered a record 79,654,871 million page views on June 3, representing a 133 per cent increase over the 34 million page views logged on May 31, the day of the opening match. During the first four days of the World Cup, the site logged more […]
Having read that the Queen is strapped for cash (Independent May 30), Interbrand wouldn’t dream of charging a “right royal fee” to advise the royal family on a brand name (MW May 30). We would need to find a sponsor to come up with some cash, particularly if the new brand becomes a registered charity. […]
Johnson & Johnson (J&J), the baby and skincare products giant, is launching a range of aloe vera baby wipes this month, backed by a £5m advertising and marketing spend.
Courts, the furniture retailer, is dropping Carat from its £15m media planning and buying account after an eight-year relationship.
Warner Music UK has appointed Jane Davies to the newly created role of head of film, television and advertising, with a brief to establish relationships with major brands and advertising agencies. Davies was previously creative manager at Warner/Chappell Music and has held a similar role at Universal Music. Warner Music intends to promote licensing opportunities […]
Opinion polls are notoriously fallible and offer only a snapshot of the swirling river that is public opinion. So why are people so hung up on them? asks Iain Murray
Loyalty scheme Air Miles has sacked Starcom Motive from its £5m media buying and planning account, following the agency’s appointment by start-up loyalty rival Nectar.
Ivillage, the women’s website, is reviewing its advertising for the first time since its UK launch at the end of 2000. The company, which is a joint venture between iVillage in the US and Tesco, says no formal pitch has been called but admits it has been in talks. “It’s just something that we’re exploring […]
You’ve got to laugh: everyone’s at it these days. Even M&A Group, a select club whose membership comprises some of the world’s most aggressive and renowned chief executives, has decided to join the rebranding game, only three years into its present identity. Cynics have not been slow to suggest a connection between the timing of […]
OFT is looking into whether Boots’ concessions within Sainsbury’s contravenes Competition Act
Frozen food giant Findus is losing ground in the frozen food market, despite the high-profile launch of Feeling Great! a year ago. Feeling Great!, a range of healthy microwave meals, was launched in July 2001 backed by a &£7m spend which included a &£4m television campaign. However the latest Taylor Nelson Sofres figures for March […]
UK TV sponsorship has bucked the slowdown, although ITC rules suggest it will stop short of US levels. There’s plenty of scope, however, says Amanda Wilkinson
Ad watchdogs are fielding record numbers of complaints, and there have been recent high-profile withdrawals. Do shock ads actually work?
Sainsbury’s has teamed up with Persil to run in-store dry-cleaning services. By entering this deal, it cuts new product development costs and risk, while the brand gains high-profile positioning. The downside is that the retailer’s margin is r
Branding agency Corporate Edge has been appointed by the British Tourist Authority to position the UK as a key international tourist destination. Corporate Edge’s brief is to develop a competitive marketing strategy for Britain. The appointment coincides with news that revenue from inbound tourists to the UK plummeted 14 per cent from 2000 to £11.25bn […]