Who is your flexible friend?
Marketing WeekThere are many different reasons why you may choose one credit card over another, but according to Datamonitor, flexibility may be the deciding factor.
There are many different reasons why you may choose one credit card over another, but according to Datamonitor, flexibility may be the deciding factor.
The word ‘passion’ is being appropriated by brands everywhere. But as Hugh Davidson asks – what is passion without vision or values? By Alan Mitchell
The search engine marketing feature, “Helping the needle out of the haystack” (MW May23) was a welcome and well-informed update on the Search Engine Marketing industry. However it was a shame to see that the article did not help to clarify the confusion that surrounds the issue of “cloaking”. Cloaking is the practice of showing […]
“Experience” company Red Letter Days has appointed Naked Communications to handle its &£6m media planning strategy. Red Letter Days offers a range of packaged experiences – such as spa days, Ferrari race driving, trips on the Orient Express and hot-air ballooning – as gifts. The company appointed Mother as its advertising agency without a pitch […]
Warner Music UK has appointed Jane Davies to the newly created role of head of film, television and advertising, with a brief to establish relationships with major brands and advertising agencies. Davies was previously creative manager at Warner/Chappell Music and has held a similar role at Universal Music. Warner Music intends to promote licensing opportunities […]
Opinion polls are notoriously fallible and offer only a snapshot of the swirling river that is public opinion. So why are people so hung up on them? asks Iain Murray
The Independent Television Commission has told KP Foods not to run its Hula Hoops Shoks “electric eel” ad before 7.30pm, after complaints. Some parents complained that the ad, which depicts eels oozing out of a tap, frightened their children. The ad, by Publicis, attracted 106 complaints. While some were concerned for the welfare of the […]
AOL has finally entered the UK’s burgeoning broadband market – with a price 14 per cent higher than that of BT. The new AOL service costs £34.99 a month plus £25 for a modem. However, the modem charge will increase to £85 from July 15, putting it on a par with self-install products from BT […]
The UK launch of Maxblue, the online brokerage arm of Deutsche Bank, has been put on hold indefinitely because of poor share-trading conditions. Maxblue has already launched in Brazil, Germany, Italy and Spain, but future expansion has been frozen until the retail brokerage market eases. Maxblue UK marketing director Justin Basini says that launching into […]
The Diary loves photographs. Many a long hour on holiday has been spent with a telephoto lens on the hotel balcony, and the results are always eagerly awaited. You can imagine the joy, then, when a “Priority Service” envelope – with free film – was dropped onto the Diary’s desk. Was this a forgotten film? […]
AOL has finally entered the UK’s burgeoning broadband market – with a price 14 per cent higher than that of BT. The new AOL service costs £34.99 a month plus £25 for a modem. However, the modem charge will increase to £85 from July 15, putting it on a par with self-install products from BT […]
Philip Jansen, managing director of Telewest Broadband’s consumer division and its former group marketing chief, has left the company following a restructure. His departure follows Telewest’s announcement last month that it is stripping out a layer of management by merging its business and consumer divisions, resulting in about 1,500 job losses. At the time it […]
The Driver and Vehicle Licensing Agency (DVLA) has appointed D’Arcy and MediaVest to handle the advertising and media for its &£2.5m campaign to promote changes to the vehicle registration system. The two agencies acted together in the four-way pitch, through COI Communications. D’Arcy and MediaVest pitched against BMP DDB/Manning Gottlieb Media, Delaney Lund Knox Warren/MediaEdge: […]
The fragmented UK toy market faces a series of problems, from the ‘global-versus-local’ debate to children’s increasing precocity. Last week, Hasbro cut its European marketing department. A wise move?
UK advertising spend slumped six per cent in the first quarter of the year compared with the same period last year. The fall was compounded by a big drop in ad expenditure on business magazines, national newspapers, outdoor and television. The figures, compiled by the World Advertising Research Center for the Advertising Association’s (AA) quarterly […]