George Pitcher: Fighting the symptoms is easier than finding a cure
Marketing WeekRetribution has been promised against those responsible for the scandals at Enron and now WorldCom, but it is easy to be wise in retrospect, says George Pitcher
Retribution has been promised against those responsible for the scandals at Enron and now WorldCom, but it is easy to be wise in retrospect, says George Pitcher
For some time it’s been getting increasingly difficult to find a real pub in Brighton. For the past six years or so, themed bars have steadily eaten into our supply of pool-tabled, dart-boarded, quirky, unique and independent boozers. The demise of carpet means that talking has been rendered nearly impossible, because of the music echoing […]
The Capital FM Network is launching a loyalty scheme in an effort to increase market share and encourage listeners to tune in for longer. The loyalty scheme is called Payback and will launch on the network’s BRMB station on July 8. A teaser campaign encouraging listeners to register for Payback is already under way. The […]
Integrated agency Curio has ceased trading, leaving several advertisers without an advertising agency. The agency, based in London, recently picked up the National Maritime Museum advertising brief to promote its summer exhibition on ocean discovery and navigation. Curio won the three-year contract in April, following a four-way pitch (MW April 18). Equinox was appointed to […]
Shark, a new energy drink to be launched in March as a Rival to Red Bull, has been asked by the Advertising Standards Authority (ASA) to remove four posters, following complaints that they were sexually explicit and could be seen to condone violence. The posters, created by Tequila, use the strapline “Bring out the beast” […]
Foods claiming to have health and beauty benefits have come under increasing scrutiny from legal authorities and many have flopped disastrously because consumers have been unconvinced. With this in mind, can Nestlé and L’Oréal turn their ‘nutr
Mark Sherrington, head of Tempus Worldwide, leaves WPP for global marketing post at SABMiller
Foods claiming to have health and beauty benefits have come under increasing scrutiny from legal authorities and many have flopped disastrously because consumers have been unconvinced. With this in mind, can Nestlé and L’Oréal turn their ‘nutr
Somerfield group marketing director Stephen Barnett has retired from the business following a restructure. Earlier this year, Marketing Week reported that Barnett’s role was under review when two separate business units were established to manage the Somerfield and Kwik Save chains (MW February 7). Barnett will not be replaced. It was announced in February that […]
The Met Office has appointed JCB corporate marketing director Jonathan Hearth to the newly created role of marketing director, following a merger of the Met Office’s public sector and commercial marketing departments, and the departure of head of commercial marketing Andrew Phillips last March (MW April 4). Hearth, who takes up his post next week, […]
Somerfield group marketing director Stephen Barnett has retired from the business following a restructure. Earlier this year, Marketing Week reported that Barnett’s role was under review when two separate business units were established to manage the Somerfield and Kwik Save chains (MW February 7). Barnett will not be replaced. It was announced in February that […]
The Ryvita Company is searching for a marketing director after deciding to split its sales and marketing director position. Marketing director Philippe Seurre is to become sales director. Seurre has held the role since September 2000. He took over from Debbie Wyatt, who left the company after less than nine months in the role (MW […]
Alison Levett, managing director of Campbell Grocery Products, has left the company to “pursue other interests”. She has been replaced by Brian Mirsky, previously the company’s president in Canada, who will report to Pierre Laubies, the president of its European operation. Levett, who is not believed to have a new job to go to, has […]
New European employment law will bring the benefits received by part-time workers in line with those of full-timers. Steve Hemsley examines the implications these changes could have on field marketing agencies, which have been left feeling con
Sqezy, the UK’s first washing-up liquid brand, has appointed HHCL & Partners to handle its £3m relaunch, following a competitive pitch against undisclosed agencies.