Iain Murray: Hitler no laughing matter? You have got to be joking
Marketing WeekThe anti-euro No Campaign has caused widespread offence with its cinema ad featuring Rik Mayall as Hitler. But not to Iain Murray, who just wants to laugh
The anti-euro No Campaign has caused widespread offence with its cinema ad featuring Rik Mayall as Hitler. But not to Iain Murray, who just wants to laugh
Halifax Bank of Scotland’s (HBOS) new asset management business, Insight Investment Management, is looking for an agency to handle its claimed &£10m account. Insight marketing director David Norman has shortlisted five agencies. A decision will be made by the end of the month. He says: “Our soft launch is already under way but we want […]
The Incorporated Society of British Advertisers (ISBA) has accused the Financial Services Authority (FSA) of trying to reduce the effectiveness of financial service products’ advertising. ISBA’s accusation follows the publication of a new FSA consultation paper on its latest regulatory plans. The FSA wants to regulate the use of past performance statistics in financial services […]
Bulmers has promoted its UK consumer marketing director Jon Eggleton to group marketing director, as the cider giant battles against what chief executive Mike Hughes calls a “tidal wave of ready-to drink (RTD) products”. In his new role, Eggleton will have worldwide responsibility for all of its brands, and a seat on the main board. […]
GlaxoSmithKline (GSK), which owns Lucozade, has complained to the Advertising Standards Authority (ASA) challenging Coca-Cola Great Britain’s claims about its rival Powerade drink in press and leaflet advertising. The ASA has not upheld the complaint against the ads, which were created by Wieden & Kennedy. Coca-Cola relaunched Powerade last year, in an attempt to muscle […]
Channel 4 and the BBC have launched initiatives to enable their marketing departments to take into account consumer insight and ideas earlier in the programme-commissioning process. Channel 4 has set up a “creative strategy group” to bring together heads of commissioning and senior marketers to discuss creative ideas about programming and scheduling. Director of strategy […]
Boots strategic marketing chief Zoë Morgan is leaving to pursue a career in senior management elsewhere.
The UK directory enquiries market is being deregulated, and ‘192’ will vanish. But can the public be persuaded that it matters?
Nothing to do now that Wimbledon is over for another year? Then the Diary has a solution for you – or rather, the Design Group has a solution for you. If you’re twiddling your thumbs, desperately looking for something to replace your World Cup scorecard pop up, or displace the reruns of yesterday’s tennis matches, […]
Betty McBride is correct in stating that the British Heart Foundation’s (BHF) agency sought advice from the Committee of Advertising Practice (CAP) before publishing the “Heart Failure” ad subsequently criticised by the Advertising Standards Authority (MW June 20). The CAP copy advice team has the job of trying to predict before publication whether the ASA […]
The Diary doesn’t normally go in for celebrity gossip, so it’s lucky this story isn’t about anyone famous. Just infamous. Yes, this one’s about everybody’s favourite Big Brother contestant, Jade. (She must be as, surprisingly, she’s still in the house.) For those of you not following the latest series of Channel 4’s reality (in the […]
Luxury car dealership HR Owen has appointed full-service agency NMI to handle its &£3.5m advertising business and is considering advertising on television for the first time. The account moves from McCann-Erickson. HR Owen, which handles 30 marques including Rolls-Royce, Bentley, Lamborghini, Maserati and Volvo, appointed NMI after a pitch against seven undisclosed agencies. The appointment […]
Betty McBride is correct in stating that the British Heart Foundation’s (BHF) agency sought advice from the Committee of Advertising Practice (CAP) before publishing the “Heart Failure” ad subsequently criticised by the Advertising Standards Authority (MW June 20). The CAP copy advice team has the job of trying to predict before publication whether the ASA […]
Airtours Holidays is to take on Thomson Holidays and other rivals in the low-cost holiday price war with a &£5m marketing campaign, which aims to hammer home the lower cost of the company’s holidays. Marketing director Robin Parry says that the tour operator’s new outdoor and press advertising, created by Connectpoint, will contain “an element […]
Virgin Energy has been forced to cease all marketing activities in some areas of London, following a clash with the London Borough of Enfield’s trading standards unit, which is investigating complaints of mis-selling. The utility company, which is part of the London Electricity (LE) Group, has stopped all direct sales activity in Enfield and Edmonton, […]