Simon Bernstein, the top marketer at Friends of the Earth, is leaving to join direct marketing agency Target Direct. Bernstein held the position for five years and was the environmental pressure group’s first communications and fundraising director. He joins Target as senior consultant, where, from September, he will be in charge of developing a strategic […]
In an effort to be seen as a socially responsible energy company, British Gas has teamed up with charity Carers UK to launch the Energy for Caring initiative. The scheme will use British Gas energy bills as a medium to provide information on the support and benefits available from the Government to people who care […]
Despite positive PR and admirable viewing figures for one England match, ITV failed advertisers with its performance in the World Cup
The Department of Transport (DoT) has awarded its high-profile £2m drink-driving account to D’Arcy. The agency lost the business to Abbott Mead Vickers.BBDO (AMV) in 1998. D’Arcy pitched against WCRS, BMP DDB and the incumbent (MW May 30). The decision to appoint D’Arcy does not affect AMV’s work on the DoT’s other advertising, including the […]
Scandal and regulation have forced electricity and gas suppliers to modify their sales practices. They have found a new class of ‘switcher’ in the process
Procter & Gamble (P&G) has signed up pop group SClub (formerly S Club 7) for a £2m summer promotion for fruit drink Sunny Delight.
Lingerie company Gossard and TBWA/London have parted company following disagreements over creative treatment of the brand. This will be Gossard’s third agency appointment in just over a year. TBWA/London grabbed the &£1.5m account from Partners BDDH without a pitch last October. Partners BDDH held the business for less than five months. It was appointed after […]
Obese Americans are filing writs against restaurants that sold them fatty foods, meaning a campaign promoting US beef could backfire disastrously. By Iain Murray
Retribution has been promised against those responsible for the scandals at Enron and now WorldCom, but it is easy to be wise in retrospect, says George Pitcher
Ever fancied a new name? Nor had the Diary, until recently. What better way to shake off all those irate customers (they were merely accounting suggestions, the Diary never claimed it was legal)? So when a site called whatbrandareyou.com, invented by The Design Conspiracy, went online, the Diary breathed a sigh of relief and took […]
Despite hand-outs by the G8 countries, developing or ‘southern’ nations are facing an uphill struggle against ‘northern’ countries internal politics, which override any legislation that might benefit them
Time Computers has ceded its shirt sponsorship of Premiership football team Blackburn Rovers to computer chip manufacturer AMD, following the retailer’s decision to rebrand as The Computer World. Time Computers will remain Blackburn’s main sponsor for the coming season, its third with the team, but it will only leverage the sponsorship for stadium branding and […]
The Capital FM Network is launching a loyalty scheme in an effort to increase market share and encourage listeners to tune in for longer. The loyalty scheme is called Payback and will launch on the network’s BRMB station on July 8. A teaser campaign encouraging listeners to register for Payback is already under way. The […]
Capital Radio’s alternative music radio station Xfm is reviewing its £1.5m creative advertising.
Your article on the British Heart Foundation (BHF) and other advertisers rapped over the knuckles by the Advertising Standards Authority (MW June 20) included the ASA’s oft-used encouragement to advertisers to seek advice from the Committee of Advertising Practice (CAP). Eight of the nine advertisers against whom complaints were upheld were advised by the ASA […]