Media agency BJK&E Media has developed an integrated campaign for the £3m advertising launch of the new E-Class model from Mercedes-Benz. The outdoor campaign, with advertising by CDD, promotes the car’s sporty design to the target market of 35to 50-year-old businessmen. The campaign carries the strapline ‘E is for everything’ and highlights technical improvements to the car, including the sensotronic brakes and panoramic sunroof. Each ad shows one of the product features. The ad will appear on 48 and 96 sheet posters, at UK airports and on the Heathrow Express. There will also be Transvisions (screen-based ads) used at London’s key business commuter stations Euston, Victoria and Waterloo.