Ultraframe, a conservatories manufacturer, has appointed former Manchester City Council marketer Helen Fothergill as marketing director. Fothergill was responsible for the integrated marketing of the 2002 Commonwealth Games at the council.
The share prices of Ebay, Amazon and Yahoo!, the Web’s three biggest brands, have been on a roll in recent weeks. Amazon and Yahoo! have been coming back from fractions of their dot-com heyday heights, and Ebay, which never bombed out, is now valued at an awesome $27bn (&£17bn). The reason why investors kept their […]
I applaud the way Van Wagner has built up its business over the past few years and the site types and locations it has introduced, but I am fed up with this harping on about how much more effective its sites are than any other site type (MW March 13). What a surprise that its […]
Athletics brand New Balance is launching its first integrated above-the-line campaign across the US and Europe. The move is unusual for the brand, which does not sponsor celebrity athletes and rarely uses above-the-line advertising – it will be the first time New Balance has used above-the-line marketing in the UK and Europe. The campaign, created […]
B’lowfish Advertising has been appointed to handle a £3.5m marketing campaign designed to revive the fortunes of Virgin Cola. The appointment was made by Princes Soft Drinks, which now holds the marketing franchises for Virgin Cola. B’lowfish won after a three-way pitch overseen by marketing director David Patmore. The agency already handles online and ambient […]
Online ad specialist i-level has been appointed by second generation low-cost airline Now to handle digital marketing. The agency will work closely with Rise, which is handling overall media strategy. The strategy is highly Web-centric, given the operational advantages that Now expects to gain in this area. I-level originally gained experience in this sector through […]
Campbell Grocery Products is shaking up its marketing department, and axing a number of staff to make way for a raft of new arrivals. The exodus began soon after ex-Clairol marketer Tim Perman arrived at the company last year (MW August 22, 2002). Marketers who have left or are leaving include Homepride marketing controller Jon […]
Northern & Shell is testing the launch of Hot Stars, the celebrity supplement distributed free with OK! magazine, as a standalone title.
The Whitbread Hotel Company has appointed Tony Dangerfield to the newly created post of commercial director of Marriott Hotels, in a restructure of the chain’s marketing team. He joins Marriott from his position as managing director of Thistle Hotels’ managed hotels division. Dangerfield effectively replaces sales and marketing director Guy Parsons, who was promoted to […]
Virgin Radio has signed up Castrol GTX Magnatec as its first radio sponsor. The deal includes traffic and travel updates during breakfast and drivetime.
Value retailer Matalan, troubled by profit warnings and management in-fighting, is symptomatic of a sector that is being squeezed out. By Amanda Wilkinson Matalan is at a crossroads. Once the darling baby of retail analysts and the City, the value brand has evolved into a troubled teenager, caught up in temper tantrums, and has yet […]
Budget airline Buzz’s marketing and commercial team will be axed following the sale of the low-cost airline, which was launched in January 2000 by Dutch airline KLM, to rival Ryanair. All seven members of the marketing team have been handed their notice. UK head of sales and marketing Adam Harris, European head of sales and […]
Budget airline Buzz’s marketing and commercial team will be axed following the sale of the low-cost airline, which was launched in January 2000 by Dutch airline KLM, to rival Ryanair. All seven members of the marketing team have been handed their notice. UK head of sales and marketing Adam Harris, European head of sales and […]
Laboratoires Innéov, the “functional foods” venture formed by L’Oréal and Nestlé (MW June 27, 2002), is gearing up to launch its first product across Europe.
Xbox European marketing director Neil Thompson has been promoted to director of Microsoft’s home and entertainment division for the whole of Central and Southern Europe. Microsoft has split up its Europe, Middle East and Africa (EMEA) division – leading to the creation of the new Central and Southern Europe region – to bring its senior […]