Britvic Soft Drinks to introduce new Tango bottle
Britvic Soft Drinks will introduce new 500ml contoured bottles for its Tango brand next month, as tipped in Marketing Week (February 27).
Britvic Soft Drinks will introduce new 500ml contoured bottles for its Tango brand next month, as tipped in Marketing Week (February 27).
The Marketing Society has appointed former Burkitt DDB chairman Hugh Burkitt to the newly created role of chief executive. Burkitt’s position replaces the job shared by director-general Claire Watson and the interim chief executive David Campbell. As the society’s first full-time chief executive, Burkitt will report to the board, chaired by Chris Macleod. Macleod, a […]
White goods and home appliance company BSH Group has appointed Ekkehard Rabold to its top marketing position. Rabold was previously sales and marketing manager for BSH’s Neff brand and some of its specialist brands at the company’s Munich head office. He replaces Michael Marsolleck, who left BSH last year. Rabold, who has been with the […]
TalkSport’s punishment for the unauthorised use of a celebrity’s picture is a sign that the courts have woken up to the value of an image, says Paul Telford
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.