Caroline Parry is right to highlight the poor brand-building performance of white goods manufacturers (MW April 3). However, in a category populated by 71 brands and marques, where a healthy sector share is often a single-digit percentage, I would argue that brand focus is a necessity. If it is not achieved, retailers will retain the […]
Magic, the EMAP radio network, is launching a 50,000 promotion with DAB digital radio distributor Empire Direct. The eight Magic stations will give away an Evoke DAB digital tuner every week for a year.
The Food Standards Agency is advising people not to eat three new varieties of liquid sweet, Roll On King, Spray King and Tuby Acid, made by Spanish company King Regal. It claims the sweets have caused burns to children’s mouths.
Jojo Communications has created a national press campaign to mark Armenian Genocide Day. The ads will run in The Times, The Independent and The Herald Tribune this Thursday for one day. The campaign is designed to promote debate over the Armenian genocide, in which an estimated 1.5 million Armenians were reported to have died in […]
Sales promotion is a venerable discipline, and reports of its demise have been circulating for years. But, if practitioners can augment their skills with other services, there is still a place for them, says Richenda Wilson Sales promotion is dead. Long live marketing communications. Even that Nineties favourite, “integration”, is showing signs of strain and […]
Magic, the EMAP radio network, is launching a 50,000 promotion with DAB digital radio distributor Empire Direct. The eight Magic stations will give away an Evoke DAB digital tuner every week for a year.
Low-price West End cinema The Prince Charles is looking for a headline sponsor in a pioneering move for the cinema sector. The cinema, sited off Leicester Square in London, is targeting retailers, drink and snack brands for a six-figure sponsorship investment. The search is led by the cinema’s managing director, Ben Freedman, who says: “This […]
Jojo Communications has created a national press campaign to mark Armenian Genocide Day. The ads will run in The Times, The Independent and The Herald Tribune this Thursday for one day. The campaign is designed to promote debate over the Armenian genocide, in which an estimated 1.5 million Armenians were reported to have died in […]
Channel 4 has signed up wine brand Blossom Hill to sponsor the third series of US comedy show Will & Grace in a deal worth &£850,000. The channel is also talking to sponsors about a potential new documentary series that takes a behind-the-scenes look at Glamour magazine, which is published by Condé Nast. The series […]
TalkSport, the national commercial station, has signed a six-figure deal with Xerox, which will sponsor the station’s golf coverage.
Despite their own noise-making capacity, it seems babies’ mental development can be stunted by excessive racket. That would explain a lot, whispers Iain Murray It is not often that a range of seemingly inexplicable phenomena can be attributed to a single common cause, thus unravelling a myriad mysteries at a stroke; so we should treat […]
WPP Group has named David Wheldon, former chairman of Tempus, as chief executive officer of ‘Team Vodafone’, overseeing the 18 different WPP subsidiaries that supply marketing services to Vodafone. While at Tempus, Wheldon was effectively Vodafone’s outsourced communications director.
The battle between Lever Fabergé’s Comfort and Procter & Gamble’s Lenor in the fabric conditioner market is to step up a gear with the launch of a raft of brand extensions this summer.
The National Union of Teachers (NUT) has slammed Walkers and Cadbury for targeting their advertising campaigns at children, giving youngsters the “misleading” impression that their products are healthy. The NUT passed a motion against the confectionery companies on Tuesday at its conference in Harrogate, asking schools not to take any “funding” from the various tokens-for-schools […]
TalkSport, the national commercial station, has signed a six-figure deal with Xerox, which will sponsor the station’s golf coverage.